Attention: Dealer Principals, GMs, Marketing, Sales, and Service Department Managers!
join the new online community for growth-focused
Powersports
Trailer
Marine
RV
OPE
Agricultural
Equipment
Truck
dealerships
Dealer Academy is the NEW go-to community for modern dealers and their staff who want to get to the next level, faster. Create your profile today and join the conversation!
Running A Dealership Is Hard.. And It Gets More Complicated Every Day.
You used to be able to rely on your local YellowPages, newspaper, or radio ad rep to drive new leads and customers through the showroom doors.Â
The good old days are long gone.
Dealers today must navigate the constantly-changing digital search and social channels such as Google, Facebook, YouTube, Instagram, TicTok, and even email and text to both acquire and communicate with customers. It’s exhausting!
Growing a dealership can be a frustrating experience.
Is this your reality, too?
Are you reliant on word-of-mouth and referral business, your lead volume is totally inconsistent, and you don't have any idea what strategies are most effective?
Are you working in your business, not on your business? You can’t take time off without everything coming to a screeching halt?
Are you executing some marketing tactics here and there, but have no idea if they’re working? Are you spending lots of money without real trackable results?
Then you already know what a minefield it can be trying to get quality advice & support.
That's what inspired us to build this place.
We were fed up with hearing stories about good people with all the desire necessary to succeed, just like you, being left stuck and let down in their pursuit of business success, thanks to:
Agency's who promise the world but deliver very little once they have their hands on your cash...
Overly Technical Tutorials that bore you to death with the mind-numbing mechanics of growing your dealership, and don't say a thing about strategy or marketing...
Over-Priced Courses, Coaching, and 20-Groups that make big claims about helping you be successful... just as long as you already have a huge customer email list and a massive advertising budget...
Thankfully, all of that is behind you...
the solution to your growth challenges
For Dealer Principals, General Managers, Marketing, Sales & Service Managers Across 8 Industry Verticals
We understand that dealers in these industries all share a common DNA of challenges and opportunities. That’s why our solution is designed to address these unique yet overlapping needs, leveraging industry-specific insights to drive performance and profitability.
Unlike automotive dealerships, these verticals require a specialized approach that transcends the cookie-cutter solutions typical in the auto sector. We empower your team with the tools and knowledge they need to excel in their niche markets.
Get ready to transform your dealership’s potential into real-world results.
Welcome To
Inside the Academy, dealers and their staff come together to meet & support each other, get answers to crucial marketing and sales questions, learn from experts, participate in monthly workshops, identify the right tool or vendor for any job, and so much more!
Our dealer-centric community platform, combined with our revolutionary new app, is packed with resources, high-impact training, ready-to-use templates, proven swipe files, and an exclusive community that spills the beans on the best-kept secrets of business growth.
Our mission is bold and clear: to arm dealership professionals with the resources, tools, and strategies to unleash unprecedented growth across 8 diverse industry sectors, selling top-tier OEM products.
Stop settling for mediocrity. It’s time to tap into the real power that will catapult your dealership to new heights. Join us, and start your journey to unstoppable success today.
a mastermind community built to help grow your dealership, fast!
Conquer Your Biggest Growth Challenge: Time - With Our New Dealer Academy Mobile App!
We get it. One of the toughest hurdles in learning and development is finding the time. That’s exactly why we’re thrilled to unveil our game-changing mobile app for Dealer Academy!
Now, you can seize every moment to learn – whether you’re on your daily commute, enjoying a lunch break in the park, or lounging on your sofa at home.
And here’s the best part: just like all the powerhouse courses in Dealer Academy, the mobile app is included in your membership. Simply download it to your mobile device from the app store and you’re ready to unlock your potential anytime, anywhere.
Don’t let time be your enemy. Turn it into your greatest ally with the Dealer Academy mobile app. Get started now and revolutionize the way you grow!
Why Dealer Academy?
Here's How It's Different
HIGH LEVERAGE = HIGH IMPACT
Get access to people, ideas, and resources that create the perfect storm for high-impact growth in your business.
IMPLEMENTATION-FOCUSED
Like-minded groups are great, but it’s not a useful mastermind if you’re not empowered to execute and grow revenue.
MENTOR-LED & PEER-SUPPORTED
Mentors who know how to get you where you want to go, AND peers to support your growth as you support theirs.
Dealer Academy Will Help You To:
Build a business you love, that generates predictable, recurring sales and finally gives you the freedom and lifestyle you want
Finally get to grips with the technical side of building and managing marketing campaigns - saving you hours of frustration
Tap into the collective knowledge & experience of a community of dealers and experts who are there to support each other
Attract more customers and keep them engaged and involved in your business, so that they stick around and continue buying from you
Eliminate the guesswork and stop throwing stuff at the wall hoping something sticks by giving you a step-by-step roadmap to follow
Become infinitely better at managing your marketing efforts so that you have way more free time and far less stress throughout your day
HERE'S THE HARSH REALITY...
Dealership Life Is Lonely. We Changed That.
We offer a safe, encouraging space for you to discuss the good, the bad, and the truly ugly aspects of scaling a dealership business. It’s not only a place where you can get the support you need, it’s also a place where you get a front-row seat on the unique journey that is systemizing, scaling, and exiting a business. Here’s why it works…
ACCESS TO EXPERTISE
Keeping up with industry trends, disruptions, and opportunities gets more complicated by the hour. Find out what’s working (or not working) for other dealers that can save you time and improve your bottom line
WE WALK THE TALK
Where others teach unproven theory or rely on outdated experience - we're successful marketers ourselves, and we're in the trenches with our fingers firmly on the pulse
PEER SUPPORT
With a growing membership base - all fellow dealers and staff members themselves - the Academy community is there 24/7 to answer all your questions and provide feedback and support
LOOK OVER OUR SHOULDER
Members tell us they learn a lot from watching us 'do our thing' - the Academy is a living 'case study,' for marketing your dealership and we're transparent in showing behind the scenes of what actually works
OUR FULL COMMITMENT
We eat, sleep and breathe dealership marketing. The Academy is our 100% focus and we love helping our members achieve success. It's all we do, and we're not going anywhere!
NO B.S. ALLOWED
We’re not into overblown hype, marketing tricks or jumping on the latest shiny bandwagon. Just straight-talking, honest, proven and practical advice. No B.S., no tricks, no 'get rich quick's!
MEMBERS-ONLY ACCESS
Get Answers To All Your Growth Challenges 24/7
Network with other driven dealerships and find the expert guidance to take your business to the next level.
Member Profiles
You can upload an avatar, edit your profile information, view profiles of other members, all from your mobile app.
Social Groups
Join and create groups, post in the group activity, participate in group forums, and view and communicate with other group members.
Forum Discussions
Participate in forum discussions on the go, engage in social learning, and share your own content with your very own blog.
Member Connections
You can view and request to add other members as friends within your network.
Private Messaging
Messages can be sent to other members or a group of members, privately.
Group Messaging
You can start a group messaging thread or have a 1-on-1 with members who belong in the same group.
User Invites
You can send invites to your own contacts to come and join you inside the Dealer Academy.
Notifications
Receive notifications for upcoming events, or when someone mentions you in the activity feed, another member sends you a friendship request, and much more.
Network Search
Search through members, groups, and other types of content, right from our built-in search bar.
Activity Feeds
Global, personal, and group activity feeds with threaded commenting, direct posting, @mentions, and push notifications support.
Albums & Media
You can upload media on the activity feed and forums and share media from your phone and on the desktop platform.
Private Community
Stay engaged and up to date inside the Dealer Academy private community.
CUTTING EDGE TRAINING
Multiple Ways To Learn Inside Dealer Academy
Your courses in your pocket and synced to all your devices
Enhanced Mobile Learning Experience
Increase your retention of material and complete courses faster through our unique mobile app learning experience.
Quick & Easy Access To Your Course Materials
Stay logged in throughout the day so you can quickly resume your lessons and not have to log in on every visit.
Keep Up To Date In Real-Time
We've implemented push notifications to alert you about new course materials, discussions, special coaching events, and much more. This helps you to stay engaged in the community and the learning experience.
Social Learning
The Dealer Academy brings knowledge sharing in real-time between our members through forums and discussions that create a unique collaborative learning environment. You can continue to engage in conversations with each other while you're on the go.
GAMIFIED EXPERIENCE
We've Made It Fun and Engaging
Get recognized and acknowledged for your achievements in the community
Earn Points
Get awarded points as you achieve specific steps such as when taking courses or engaging within the Dealer Academy community.
Achievements
Achievements provide a fun and interactive environment that rewards you for completing multiple courses within specific categories like our Digital Marketing Fast Track.
Badges
You can earn badges for completing specific steps and achievements, and then display those badges on your Dealer Academy profile.
Member Leaderboards
See how you stack up compared to your fellow members based upon your community engagement, and successfully completing courses.
here's what's included
get the tools and resources required to modernize your growth strategy and propel your dealership to new heights.
MODERN DEALERSHIP
BOOTCAMP
Transform Your Dealership with Proven Strategies. Â
Unlock a relentless, automated, and cost-effective 24/7 customer attraction machine that floods your dealership with eager buyers!
In today’s hyper-competitive market, mastering digital marketing isn’t optional—it’s a necessity. Our Modern Dealership Bootcamp delivers four powerhouse courses, each packed with field-tested strategies designed to skyrocket your dealership’s success.
Equip yourself with the tools to understand your audience, attract followers with laser-targeted content, turn fans into loyal customers, drive traffic like a seasoned pro, dominate social media, and measure every victory.
With our Modern Dealership Bootcamp, your dealership won’t just compete—it will conquer!
INDUSTRY SPECIFIC
DEALER GROUPS
Welcome to online 24/7, 365-day-a-year Dealer Groups!
Our members-only community is made up of hundreds of skilled and generous dealers and staff members who are ready to answer ALL your marketing and sales questions at any time, day or night. Even if it’s 2 am.
That’s right – you don’t have to be alone anymore. When you plug into the Dealer Academy, you gain access to an ever-growing network of opportunities – mentors, accountability partners, resources, and yes, even friends.
ACADEMY BLOG
ARTICLES & ADVICE
Our articles deliver the most actionable, tactical, and timely marketing tips you actually need. Gain a competitive edge over your competition.
PLUS: Each member can contribute to the Academy Blog by submitting their articles! Dealers, staff, and industry experts can all share their insights and advice about the good, the bad, and the ugly of dealership life.
A GROWING LIST OF
INDUSTRY EXPERTS
Looking for in-depth insights on specific tactics and strategies? Our experts have you covered!
We’ve assembled a cast of seasoned experts to teach you everything from email list building, and hiring agency partners, to mastering live videos, and much, much more!
CONNECT WITH YOUR
INDUSTRY ASSOCIATIONS
Connect with key industry associations that you may already be a part of.  Our platform includes a comprehensive list of leading industry associations, making it easier than ever to stay informed, access exclusive resources, and network with other professionals.
You’ll find the associations that represent your industry right here! Our goal is to simplify your professional development and industry networking all in one place.
With Dealer Academy, you can stay up to date with your industry’s most important organizations, access their latest updates, and engage with a community of like-minded dealers who are also members.Â
ACADEMY APPROVED PARTNERS
BUSINESS DIRECTORY
Look Up Vendors For Your Business Requirements
Once you know more about the services you need, you can look up appropriate vendors in our directory. Search by specific categories depending on what your business requirements are.
Read Reviews From Other Academy Members
See and read about dealer members' experiences working with our vendor partners, helping you pick the best ones for your business.
Chat Directly With Company Personnel
Our Vendor Discussions are a great place to network and talk to industry partners to learn more about their products and services.
READY TO START YOUR DEALERSHIP TRANSFORMATION?
Choose the path that fits your goals.
Create My Free Profile
Get access to people, ideas, and resources that create the perfect storm for high-impact growth in your business.
Join Dealer Academy Pro
Learn the strategies, tools, and systems of Pro dealers. Access our training, workshops, and coaching for only $1
Work with Us in Mastermind
Get access to people, ideas, and resources that create the perfect storm for high-impact growth in your business.
Copyright © 2025
Dealer Academy All rights reserved
Dealer Academy is a skill and talent development platform for modern dealers. By combining community, training, and coaching, we give dealers and their staff everything they need to succeed (and look really smart doing it). Our purpose is to both simplify and systemize marketing and sales training so dealerships can do their best work, drive measurable results, and gain the status and respect they deserve. (Because without dealers, nothing gets sold.)