About – Dealer Academy

Marketing Is The Most Critical Function Of Any Dealership

A good product or service is nothing but a customer retention tool.

Until somebody buys from you, they only know how good your marketing is.

Which is why the best marketer wins every time.

NO MARKETING = NO CUSTOMERS, CLIENTS, OR REVENUE

You Wouldn’t Outsource Operations, Don’t Outsource Your Revenue Driver

We get it. You’re a business owner, not a marketer — it’s easy to want to outsource your marketing to an agency or specialist.

Except when you do that, you:

Get stuck in tactics
Lose all control of your growth and revenue
Can’t scale predictably

And you’re stuck working in your business, not on it, which is stunting your growth.

When You Bring Marketing In-House, Everything Changes

Newer dealerships gain traction, plateaued businesses smash through the ceiling, and established companies scale predictably and consistently.

Owning Your Marketing Doesn't Need To Be Scary

Here's How We Do It

#1: The Ultimate Marketing Plan For Dealers

Creating a marketing plan can be simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

#2: Strong Marketing Foundations

With a clear target market and strong positioning, you stand out in the market, and you get far more returns on all the marketing you do. The best-designed website or ad campaign is pointless if you’re not speaking to the pains and wants of your ideal customers.

#3: Time-Saving Systems & Team

As the business owner and visionary, you can’t be bogged down in marketing. You have a business to run! We believe in implementing systems and hiring a team of doers so your marketing performs 24/7, while you spend your time on what you do best.

#4: A Streamlined Growth Engine

This is what most people think of as marketing: campaigns, content, emails, advertising, etc. We’ll prioritize your quarterly goals based on what drives revenue fastest, from optimizing for conversions to increasing customer LTV.

Meet Our Founder

Hi, I'm Simon Milestone.

I grew up in the exciting environment of a Powersports, Marine, Trailer, and OPE dealership. A business our family owned for 39 years. For nearly four decades, I witnessed firsthand the dedication, resilience, and passion required to succeed and survive in the industry. I eagerly embraced the opportunity to work in the dealership, assuming various roles across all departments throughout my teens and early twenties.

In my mid-twenties I had the privilege of working at BRP, where I played a pivotal role in developing sales and service department operations training for the North American dealer network. This experience provided invaluable insights into the intricacies of dealership operations and reinforced my commitment to excellence in every aspect of the business.

Over the next 18 years, I further developed my marketing and sales skills in the dynamic industry of commercial real estate and business consulting, while still being involved in the family business up until its sale in 2012. This diverse background equipped me with a deep understanding of consumer behavior, market dynamics, and strategic planning—skills that would later form the cornerstone of my entrepreneurial endeavors.

Today, as the founder of Dealer Academy, I am proud to spearhead a revolutionary platform dedicated to empowering dealership professionals worldwide. Dealer Academy serves as a dynamic hub where dealers and their teams converge to explore modern marketing strategies, unlock new sales opportunities, and elevate their performance to unprecedented heights.

Whether it's refining digital marketing tactics, optimizing showroom experiences, or mastering the art of customer engagement, Dealer Academy is committed to equipping dealerships with the tools and insights necessary to thrive in today's fiercely competitive marketplace.

Driven by a profound dedication to seeing dealerships flourish, I am passionate about fostering connections, sharing expertise, and igniting transformative change within the industry.

Feel Stuck In Your Business?

Book a free 45-minute dealership audit.

Regardless of whether or not it’s a right fit, you’ll still walk away with:

A complete diagnosis of your business’s current gaps
The best next steps for you to take
And some low-hanging fruit to attack so you can get some quick wins

It’s a complete win-win, and you’ll get to see for yourself how building an in-house marketing team can get you the leads and customers that you’re looking for.

Dealer Academy is a skill and talent development platform for modern dealers. By combining community, training, and coaching, we give dealers and their staff everything they need to succeed (and look really smart doing it). Our purpose is to both simplify and systemize marketing and sales training so dealerships can do their best work, drive measurable results, and gain the status and respect they deserve. (Because without dealers, nothing gets sold.)