SPECIAL founding member OFFER - Save 50% on our Pro Plan!
feeling stuck trying to grow your dealership? There's a faster way...
What if you could learn in hours what took others years to master?
Steal the Proven Sales & Marketing Strategies of The Most Successful Dealerships
Join the #1 community for PRO dealership owners and gain instant access to 25+ expert courses, ready-to-use Playbooks, and a thriving network of dealers who’ve already cracked the code to smarter, faster growth.
Try Dealer Academy Pro for 14 days, then lock in at our Founding Member Discounted Price.
Cancel online anytime—no risk, no hassle.
Are You Running Your Dealership on Guesswork?
Improvising. Reacting. Hoping today’s leads, ads, and ideas somehow bring results.
If that sounds familiar, you’re not alone. Many dealerships built their early success on hustle, intuition, and a bit of luck. But as your business grows, those same instincts start to hit their limits.
You can’t “wing it” forever.
Without a clear process, every new lead, campaign, or hire becomes another roll of the dice. You’re working hard — but not always on the right things. Sales plateau. Response times slip. The team’s efforts scatter.
It’s not because you don’t care. It’s because there’s no proven roadmap showing what to focus on next — or how to execute it efficiently.
Growing A Dealership Shouldn’t Be This Hard
Running a dealership today is more complex than ever.
You’re juggling marketing, sales, service, vendors, and customer expectations that change daily.
Everyone’s promising “quick wins,” but few deliver results that last.
You’re busy, burned out, and unsure if all your hard work is actually moving the needle.
But It Doesn’t Have To Be This Way…
Imagine having a step-by-step system built for trailer and powersports dealers, showing you exactly how to attract more leads, handle them effectively, and turn opportunities into measurable growth.
Imagine your sales team trained with proven, tested processes — like Lead Handling Mastery — that remove the guesswork and deliver results you can see.
Imagine being part of a community of dealers and experts who’ve already figured out what works — and share their playbooks so you can implement faster and smarter.
It’s not another course — it’s your dealership transformation system.
A complete roadmap combining expert-led training, data-backed strategy, and community support so you can grow your business with confidence, consistency, and clarity.
It’s time to Stop guessing and Start growing. It’s time to Go Pro.
Welcome to Dealer Academy Pro
Your dealership growth journey starts here. When you join Dealer Academy Pro, you unlock a personalized pathway to scale smarter and faster. From expert-led workshops to done-for-you Playbooks and real-time community support, we provide everything you need to overcome obstacles and seize opportunities.
Learn from the strategies, successes, and even the mistakes of dealers across the globe and across multiple industries. Plug their proven shortcuts into your business and confidently build the brand you’ve always dreamed of.
Your smarter, faster growth starts today.
Try Dealer Academy Pro for 14 days, then lock in at our Founding Member Discounted Price.
Cancel online anytime—no risk, no hassle.
Here's What Your Dealership Team Will Get Access To When You Say "Maybe" Today!
Dealership Transformation Starts Here
LEAD HANDLING MASTERY TRAINING
The Problem: Most Dealers Are Losing Leads Without Knowing It
Earlier this year, Dealer Academy and the North American Trailer Dealer Associations (NATDA) partnered with LeadVantage, an AI-powered mystery shopping platform, to evaluate trailer dealership lead handling practices nationwide.
The results were eye-opening:
- 72% of dealers took over 1 hour to respond to email leads
- 97% of dealers took more than 5 minutes to respond to text leads
- Only 14% of dealers followed up on Day 2
- 0% followed up on Day 3
- And 19% of dealers never replied at all
💬 “Dealers are spending thousands on ads, only to lose leads because of poor follow-up.”
With Lead Handling Mastery, You’ll Become A Pro At Converting Online Browsers Into Buyers, Fast!
Here's What You're Team Will Become Masters At...
- Craft first impressions that convert — turn your intro texts, emails, and voicemails into instant trust-builders.
- Use personalization with precision — address every lead by name and make your messages feel one-on-one, not automated.
- Master the perfect follow-up cadence — know exactly when and how to re-engage so no lead slips through the cracks.
- Turn speed into your biggest sales advantage — respond faster than competitors and win the buyer’s attention first.
- Write messages that get replies — learn proven word tracks that boost engagement across text, email, and voicemail.
- Ask for the appointment confidently — move the conversation from inquiry to action with the right language and timing.
- Handle unresponsive leads like a pro — re-ignite cold conversations without sounding pushy or desperate.
- Deliver value in every message — provide reasons for customers to act quickly and choose your dealership.
- Use video and personalization tools effectively — stand out in crowded inboxes and text threads.
- Build a lead response system that scales — turn your process into a repeatable playbook every salesperson can follow.
Lead Handling Mastery is more than a course — it’s a transformation tool that helps your sales team perform like the industry’s best.
When you join the Pro Membership (for individual users) or Pro Dealership Membership (for your entire team), you unlock access to this course and dozens of others designed to elevate your marketing, sales, and operations to the next level.
PRO DEALERS
ONLINE MASTERMIND GROUP
Access to the Pro Dealers group — the exclusive community for dealerships and members who have upgraded to the Pro membership level. This is your space to access direct coaching, personalized support, and deeper training to accelerate your marketing, sales, and operational results.
Inside this group, Pro members can:
- Get priority answers to questions from Dealer Academy coaches
- Share challenges and receive tailored guidance
- Participate in advanced discussions, strategy breakdowns, and best-practice sessions
- Access bonus resources, templates, and behind-the-scenes insights not available in other groups
- Connect with other high-performing dealers committed to leveling up their business
If you're here, you're serious about growth - and this community is designed to help you achieve it.
Once we get your dealership maximizing every lead you're currently getting, we'll then show you how to flood your inbox with ready-to-buy NEW customers!
DIGITAL MARKETING
FAST TRACK
Arm yourself with proven, cutting edge digital marketing strategies, tips, and shortcuts, that could double or triple your profits almost overnight!
The Digital Marketing FAST TRACK has the specifics you need to step into the digital world and bring your marketing processes up to speed.
In these trainings, you’ll discover how digital tools can expand your dealership’s reach and help you acquire new customers quicker than you’ve ever experienced.
Digital marketing is all about increasing audience engagement, and the proven strategies and tactics in these checklists can get your audience into your dealership now!
DIGITAL RETAILING
PLAYBOOK
Everything you need to put your business on a solid foundation for the future of retail. We give you the tools and guidance to successfully meet the needs of today’s digital shoppers.
Dealerships have arrived at a moment of unprecedented opportunity, where it’s now possible to drive increased efficiency, profitability — and even customer loyalty — at the same time.
More and more, online shoppers are ready to start — and even make — deals online. Thanks to a convergence of high consumer expectations, rapidly evolving technologies, and a greater understanding of online behaviors, the stage has been set for revolutionizing ‘The Deal.’
In these trainings, we’ll show you the exact steps you need to take to effortlessly turn more ‘browsers’ into ‘buyers.’
THE ULTIMATE DEALERSHIP
GROWTH STRATEGY
Implement the exact strategies and campaigns that have helped business owners in hundreds of industries, produce massive revenues at breakneck speed.
We have meticulously analyzed the processes, frameworks, hacks and ‘secrets,’, the templates, tools, and the resources that are shared throughout the ‘inner circles’ of the leading marketers and brands in the world… we’ve put it in one place for you and your dealership to use…
From start to finish we’ll give you the flow of the Ultimate Dealership Growth Strategy, from Branding and Business Intelligence frameworks to Facebook, Sales Funnels, and Content strategies. We cover the main facets of growth marketing you need to have covered to be a marketing dominating dealership.
But Wait! There's more!
Take Your Training Further - Measure Your Results With Lead Vantage Mystery Shopping
*OPTIONAL* upgrade your pro membership once you sign up
Learning how to handle leads is one thing—knowing if your team is actually improving? That’s where real transformation begins.
When you upgrade to our Pro membership, you can ALSO unlock exclusive access to LeadVantage, the AI-powered mystery shopping platform used to evaluate dealerships across the country.
Get Mystery Shop Audits & Evaluations In Your Inbox
Uncover hidden performance gaps in lead handling and turn missed opportunities into measurable improvements with actionable insights.
What is an AI-powered Mystery Shop?
AI-powered mystery shops reveal the reality of your lead handling process. By simulating customer interactions, our AI uncovers missed opportunities, measures responsiveness, and highlights areas where your team excels.
The Problem
Deals are lost every day due to:
- Slow Responses
- Missed Follow-Ups
- Limited visibility into customer interactions
The Solution
AI-powered Evaluations and Audits:
- Simulate real customer interactions
- Track responses
- Provide actionable insights for improvement
The Result
Convert more leads, hold teams accountable, and deliver a better customer experience, driving long-term growth and increased customer satisfaction.
How Do Audits and Evaluations Work?
We Simulate Customer Interactions and Measure What Matters
Submit Lead
Our platform submits a customer lead via online lead form or phone.
Simulate Real Interaction
Our AI interacts with your team as a real customer would, following up via text, phone, or email.
Track Responses
We track response time, quality of responses, follow-up cadence, and sentiment.
Score Performance
Receive a scorecard with clear feedback and actionable insights.
Visualize Data
Track progress with our interactive dashboard.
See What Makes These Mystery Shops So Effective!
AI-Driven Interactions
Real-world, customer-like interactions, powered by Artificial Intelligence.
Comprehensive Metrics
Track response time, short-term follow-up, personalization, sentiment, and conversation quality.
Actionable Insights
Uncover performance gaps and gain actionable guidance for improvement.
Pro Mastermind membership includes:
- 4 Monthly Mystery Shops
- AI Powered Mystery Shopping Platform
- 3 Sales Experience Evaluations
- 3 Sales Process Audits
With LeadVantage’s automated, data-driven mystery shops, you’ll see exactly how your sales team performs on real leads — response times, follow-up consistency, tone, and more. Then, you’ll know whether what they’ve learned in Lead Handling Mastery is truly improving your dealership’s results.
This upgrade offer is only available to Pro Mastermind Members and provides exclusive access on any LeadVantage plan — including single-shop packages or ongoing monthly tracking.
Train smarter. Track progress. Transform performance.
Start your 14-day Pro Membership trial today for just $1 and get 1 FREE LeadVantage mystery shop of your dealership during your trial!
DON'T MISS OUT!
can you attach a price tag to more control, freedom, and bottom-line profits?
Try Dealer Academy Pro for 14 days, then lock in at our Founding Member Discounted Price.
Cancel online anytime—no risk, no hassle.
If You Pass This Up, You Run The Risk Of Making These Mistakes That Kills Most Dealerships
You won't be in touch with your customers..
The #1 thing that ruins businesses is apathy...and not having a repeatable "plug and play" system that makes keeping in touch with customers automatic will allow this to fall through the cracks.
You're not going to be able to stand out amidst the competition.
Not having a unique system that allows you to get the word out about your dealership will make you either "disappear" into the crowd, or you'll use the same marketing that "everybody else" uses.
You're not going to be able to communicate marketing value propositions in a compelling fashion.
Hate to say it, but most marketing is boooo...ring. We live in an entertainment culture, so if you're not making your marketing entertaining, you're just disappearing amidst the noise.
You're not going to be able to create killer offers at will.
You need to be creating killer offers that your target market finds irresistible. We're not just talking about high-ticket offers, but also lead generation offers too. And you need to craft these offers (title, contents, etc...) in a compelling fashion.
Your going to forever be a bottleneck in your business.
I know you're wearing many as many hats as possible in your business, and you're probably relegating marketing your business to "emergency" situations...like when you run out of customers, or when you have time. Not having this System is going to leave you "high and dry" when the pipeline someday runs out.
Don't let this happen to you!
We've taken all the guesswork, the "figuring out" and the planning of how to market your dealership - so you can focus more on your core competency...the "thing" you like to do.
get pro level results now!
Ready to Start Your Dealership Transformation?
Choose the path that fits your goals.
SPECIAL founding member OFFER - Save 50% on our Pro Plan!
Pro Dealer
Whole Dealership Access-
Lead Handling Mastery Training
-
Digital Marketing Fast Track (9 Pro Level Courses)
-
Digital Retailing Playbook (7 Pro Level Courses)
-
Dealership Growth Strategy (13 Pro Level Courses)
-
All Future Training Courses
-
1 FREE mystery shop during trial*
Our Success Guarantee
We’re so confident that Dealer Academy Pro will help you grow your business that we guarantee it. If, after actively using our training, workshops, and engaging with the community, you don’t see measurable progress in your business within 30 days, we’ll refund your membership investment in full. Your success is our priority—and with Pro, you’ll have everything you need to achieve it.
Learn From the BEST in the Industry
Connect with our growing number of ‘Experts’ who are inside the Dealer Academy Community
Simon Milestone
Founder & President of Dealer Academy
Johnathan Aguero
Senior VIce President of Revenue at Blackpurl
Max Materne
Co-Founder & CEO of Ownex | Consultant at Garage Composites
Chris Yeloushan
VP of Dealer/OEM Solutions & Industry Relations, Rollick
Mark Sheffield
Strategic Advisor, Woods Cycle Country
Board Advisor, National Powersports Dealer Association
Tim Calhoun
President at Tim Calhoun Powersports Consulting
Brian Lucas
Partner at The Accounting Guys
Sid Humphreys
Founder of Powersports Reps Association
Jacob Berry
Powersports Professional, Contributor, Enthusiast, Owner.
Tommy Addy
Founder, MotoMenus
Owner, Tommy Ady, Inc.
Delton Bohlman
CEO at Dealer Rocket
Brandon Prokupek
Dealership owner
Powersports marketing professional
Start Your Dealer Academy Pro Membership Right Now!
Dealership life can be lonely, and while there are communities for startups and masterminds for established businesses, there isn’t a true community for dealerships. Which is why we’ve put together a unique experience customized just for you.
Inside Dealer Academy you’ll see our mission come to life through our 3 core pillars of:
Community - Training - Coaching
Dealer Academy was built for YOU and driven by YOU. We’ve worked with industry experts and fellow entrepreneurs to build an environment that best serves the interests, needs, and wants of our members…but that doesn’t mean we’re done developing it!
We have so much planned to help you succeed and as Dealer Academy grows, its future and success will be shaped by members just like you!
Simon Milestone
P.S. You may feel the temptation to “get creative” with the tools, resources, and guidance you’ll discover when you take action and invest in Dealer Academy Training. But I recommend just letting the System do the work and simply follow directions.
Dealer Academy is designed to be simply “handed off” to your team to implement. Or you can do it yourself, if you choose. Either way, this System is going to help you flip the switch of marketing your business from “difficult” to “easy.”
Like Nike says…”Just Do It” and finally focus on other ares of your business now that the marketing part is finally covered. Take Action Now!
get pro level results now!
Ready to Start Your Dealership Transformation?
Choose the path that fits your goals.
SPECIAL founding member OFFER - Save 50% on our Pro Plan!
Pro Dealer
Whole Dealership Access-
Lead Handling Mastery Training
-
Digital Marketing Fast Track (9 Pro Level Courses)
-
Digital Retailing Playbook (7 Pro Level Courses)
-
Dealership Growth Strategy (13 Pro Level Courses)
-
All Future Training Courses
-
1 FREE mystery shop during trial*